Create a unique brand identity to steal a march on your peers
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David Ogilvy once defined “brand” as an “intangible sum of a product’s attributes” which may include its packaging, track record and the manner in which it is advertised. It won’t perhaps be an exaggeration if we apply this concept of brand to the [...]

Think online social networking sites are just for singles and students? Well, think again, say small-business experts. With millions of registered users frequenting such sites as MySpace, Facebook and LinkedIn, it’s time your small business started to look at ways to leverage these and other social networks to boost business.

“It’s virtually low or no cost [...]

Check out the restaurant business — it’s tough and risky but can be rewarding…..
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It sure sounds like a fine job, doesn’t it? Owning the most coveted commercial address on the corner of the city’s main street, where lip-smacking dishes are tossed up day after day, and where the city’s glitterati habitually drops by to literally [...]

Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception.
Many companies put a lot of effort into all the external aspects of what they [...]

Forget looking for a job. Think of an innovative idea and become an entrepreneur :
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The services sector is where new opportunities are beckoning job seekers in India. But even at the bottom of the barrel, there is a world beyond delivering pizzas or manning retail counters at malls. If you can think [...]

The time is ripe for young entrepreneurs to launch their own companies, but there’s safety in sticking to what you know best, says Emily Ford
riters starting out are often advised to write about what they know. For graduate entrepreneurs, the advice might be similar. Spotting a niche is easier when you’re in the [...]

Offshore outsourcing is the practice of hiring an external organization to perform some business functions in a country other than the one where the product or service will be sold or consumed. It can be contrasted with offshoring, in which the functions are performed in a foreign country by a foreign subsidiary. Opponents point out [...]

Commodity trading is all set to open up huge career opportunities. Manjula Sen reports :-
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It was back to school for a Mumbai-based general manager of treasury at the State Bank of India (SBI). Keeping him company was a vice-president of HDFC Bank. They were sitting with the rest of the first batch at the Welingkar [...]

Your hobby + a computer = extra money
Emily Galash’s friends are so jealous. The 16-year-old Portland, Oregon, high school sophomore is paid $125 a month to take digital photos of teen culture and send them to Look-Look, a youth-culture marketing and trend-forecasting firm in Hollywood.
Galash is one of Look-Look’s 35,000 teen trendspotters worldwide who [...]

Hers was a simple idea. Babies loved it. Adults weren’t so sure.
Tenacity, Toys and a Talent for Teaching
How did a high school English and art teacher, with no business experience, create a multimillion-dollar company? There was never a master plan, insists Julie Aigner-Clark, 39, whose phenomenally popular Baby Einstein line of videos and books for [...]