Mass media is media which reaches a mass audience. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda. In everyday use the word media is normally used on its own.
The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines.

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