According to ABC Electronic and NORAS 75 per cent of job seekers have applied for a job online and over half successfully found their last job via a web advert.

It is observed that internet candidate applications rise from 1 per cent to 70 per cent and almost 60 per cent successfully found jobs.

To translate this into hard facts the cost of advertising was less than 10 per cent of the fee income. This means that whether you are a recruitment consultancy or direct employer the internet does produce not only good candidates, but also reduces costs and increases profit or return on investment.

So if you’re not getting the best out of your online advertising, over the coming weeks, what you can do to improve the quality and response rates to follow Nigel Leigh’s Blog on “Which day is best to search for a job?” this would seem a logical place to start.

Web statistics have shown that job seekers are online mid week and between the hours of 12 and 2pm, not as is generally thought in the evenings and at weekends.

In contrast, the majority of recruiters will advertise their vacancies on a Friday and Monday. So if you’re just advertising on either of these days your vacancy could be one of literally thousands being uploaded and by the time a potential candidate logs on it could be a long way down the list.

The best strategy for getting a quality response is to mirror the job seeker and advertise vacancies regularly through out the week.

This way you don’t put all your eggs in one basket by advertising on one or two days, but keep a regular presence at the top of the searches.

A large percentage of candidates subscribe to jobs by email or by RSS, which means they are receiving regular emails and feeds with suitable jobs.

So if you’re advertising vacancies daily their perception of you as a recruiter grows as they see lots of different jobs, which match their criteria.

To a candidate one job a day will seem a lot more than ten jobs on just one day, once a week.

The final tip to remember is to think like a candidate. If you see the same job every day, will that make you want to apply? Or will candidates think that you’re desperate to find someone? Or that you don’t have enough vacancies to advertise?

In essence all you’re doing is spamming the candidates and they’re not stupid, so don’t waste job credits this way.

It’s far better to advertise new jobs than continually advertise the same tired vacancy every day, just to try and get at the top of the listings.

So in summary, advertise new jobs regularly across the week and don’t follow the herd and advertise on Friday because it’s your quietest day of the week.

A tip can be given to all the recruiters was to get into the habit of writing one advert as soon as they arrived in the morning.

You’ll soon be able to write good adverts in 10 minutes , but the quality of should be very good in all respect.

Help taken from: Telegraph.co.uk>Blogs